Year
2026
Industry
Corporate Mobility
Client
Movesion
Movesion · Website & Landing Pages
Overview
Movesion offers a range of services covering corporate welfare, mobility, and sustainability. Bringing these different areas together made it challenging to communicate the full value of its offering in a clear and accessible way. To address this, the project focused on rethinking the content structure and creating a more intuitive digital experience. The goal was to make the offering easier to understand, highlight each solution, and help stakeholders such as HR professionals and Mobility Managers easily find the services most relevant to their needs.
Project Goals
The project involved two complementary touchpoints. The corporate website was redesigned to improve the information architecture and content hierarchy, making navigation more intuitive and Movesion’s offering easier to understand. The landing pages were structured around individual solutions, creating focused user journeys that guide visitors towards conversion and lead generation. The user flow map illustrates how users move between the two touchpoints, highlighting key entry points, conversion paths, and how the corporate website helps users explore Movesion’s broader ecosystem of solutions.
Design Approach
Mobility Plus is one of Movesion’s core solutions and serves as an example of the UX/UI approach applied across its other offerings. The two wireframes illustrate how the goals of each touchpoint inform content hierarchy, page structure, and UI layout. The landing page targets a specific audience through channels such as newsletters and paid campaigns, with a strong focus on conversion. A countdown, a contact form in the hero section, and strategically placed CTAs encourage users to get in touch. The corporate website, by contrast, caters to a broader audience and presents Movesion’s wider ecosystem of solutions, with CTAs placed towards the end of the page, once visitors have a clearer understanding of the offering and its benefits.
Design System
The new design system preserves key elements of the existing visual identity, including the typeface, icons, and button shapes, while refining the overall visual language. The color palette has been expanded with dedicated variations to differentiate Mobility and Sustainability solutions, while neutral tones are used for company-focused sections. Components and styles have also been designed to adapt across screen sizes, maintaining visual consistency and readability at three key breakpoints: desktop, tablet, and mobile.
Architecture & Contents
The information architecture organizes Movesion’s offering into two main areas: Mobility and Sustainability, structured across three navigation levels. The first level includes core corporate pages, such as Home, About, Contact, and Case Studies. The second groups content under Mobility and Sustainability, with Mobility covering solutions for businesses and public administrations. Mobility Plus, one of Movesion’s flagship solutions, has its own navigation item for direct access. The third level sits within the corporate Mobility section and provides more detailed information about individual mobility solutions.
The homepage serves as the main entry point to Movesion’s offering. Alongside the main navigation, two dedicated cards for Mobility and Sustainability link users to the corresponding service pages. From here, users can navigate in three ways: browse categories through the big menu, use the search bar to find a specific solution or piece of content, or select a card to access the area most relevant to their needs.
The Mobility section brings together Movesion’s corporate solutions under Mobility Company, a digital ecosystem available on web and mobile that combines mobility and employee welfare. The platform includes tools for managing corporate parking, local public transport subscriptions, and carpooling, as well as gamification features that encourage more sustainable behaviors. Within this ecosystem, Mobility Plus stands out as Movesion’s flagship solution. Although integrated into Mobility Company, it is presented separately to highlight its strategic importance. This payment card rewards employees’ purchases with cashback and points, which can be redeemed for rewards and benefits from participating partners.
Responsive Design & Internationalization
The project was designed to deliver a consistent, seamless experience across desktop, tablet, and mobile devices. Making the content available in Italian, English, French, and Spanish also broadens access to Movesion’s offering, tailoring its communication to an international audience.
Outcome