Year
2024
Industry
Turism & Travel
Client
Talent Garden
Green Trips · App
Overview
Green Trips is a mobile app concept designed to simplify sustainable travel planning. It enables users to compare travel options, evaluate their environmental impact and make more informed decisions based on sustainability. Developed as the final case study for the UX/UI Design programme at Talent Garden, the project follows a user-centred design process, encompassing user research, problem definition, information architecture, user flow design, wireframing and high-fidelity prototyping.
Discovery
The project began with user research to understand how people plan sustainable trips, identifying their needs, behaviours and pain points. User personas and journey maps highlighted key challenges, including comparing travel options, understanding their environmental impact and finding itineraries that match individual preferences. These insights shaped the project goals and core app features, providing a user-centred foundation for the design process.
Design System
The visual identity translates the project’s objectives into a cohesive design system. Green, in its various shades, forms the primary colour palette, while semantic colours differentiate the app’s main sections, supporting visual hierarchy and improving UI consistency. The typographic system balances brand expression with usability. Gelica defines the brand identity through the logo, while Instrument Sans ensures readability and legibility across the interface. The app icon is built from four modular petals that form a versatile visual mark. Depending on their orientation, they evoke a location pin, representing travel, or a drop or seed, symbolising the impact of individual sustainable choices. Together, the elements form a flower that conveys nature, growth and sustainability, reinforcing the app’s core values through a recognisable visual identity.
Wireflow
The wireframes define the app’s information architecture and user flow for planning a sustainable trip, mapping the key screens and interactions from initial search to itinerary creation. The flow begins on the Home screen, where users select a destination and search for transport and accommodation. Results can be compared by environmental impact, with more sustainable options prioritised and filters available to refine the selection. Chosen options are saved in the Trips section, where users can review and organise them as they build their itinerary. This structure keeps the planning process within the app, while the final booking is completed through external services.
Key screen & Main Features
The final UI designs highlight the features that set Green Trips apart from traditional travel planning platforms, extending the experience beyond booking to help users track the environmental impact of their trips over time. Sustainability guides decisions throughout the journey: search results prioritise lower-impact travel options, while the Impact section allows users to review the environmental footprint of their choices and monitor their contribution to more sustainable travel beyond the booking stage.
Green Trips extends engagement beyond each trip through a recurring reward loop. Users can share itineraries in the Trips section and participate in activities and content on the Home screen to earn experience points (XP). In the Profile section, accumulated XP contributes to user progression and visibility on the Green Trippers leaderboard, reinforcing engagement through recognition and friendly competition. Earned rewards can then be redeemed for discounts and benefits on future trips, creating an incentive to return to the app, share experiences and make more sustainable travel choices over time.
App Experince
Green Trips helps users plan more sustainable trips by bringing travel options, environmental impact insights and personalised recommendations into one mobile experience. By making alternatives easier to compare and their environmental impact easier to understand, the app supports more informed decisions at every stage of travel planning, turning sustainability into a practical part of the user journey.
Reflection & Learnings